User experience (UX) is at the heart of any successful digital product. It defines how your audience interacts with your website, app, or software, shaping their perception of your brand. On the flip side, quality assurance (QA) is a systematic process that ensures your digital product works as intended and is free from bugs. At… Read more »
Whether you’re building a mobile app or website, you want to make sure that you provide an excellent experience to your users. User experience (UX) should be high up on your radar. After all, poor UX can cause you to lose customers. But what about customer experience (CX)? These two terms are often confused for… Read more »
When designing a website or mobile app, two things are key: user experience and user interface design. They can often make the difference for your application, drawing in or driving away potential customers. Nevertheless, people often confuse the two for the same thing. Here we discuss what user experience and user interface designs are, and… Read more »
Consumers are spending more and more time on their mobile devices. The average US adult will spend up to 2 hours and 55 minutes per day on their smartphone. During those nearly 3 hours of our days, people won’t just be making calls or sending text messages; they’ll also be using apps and other software installed on… Read more »