In fact, according to eMarketer, people are spending seven minutes more per day using mobile devices in 2017 when compared to the year before, bringing the total to 3 hours and 15 minutes per day.
On top of that, the same research shows that people are spending much of that time in apps – three hours and 23 minutes to be exact – versus the 50 minutes spent on the mobile web.
These numbers demonstrate the necessity of a strong mobile product for which user experience is an integral part. And beta testing is key to a great user experience.
Beta testing allows you to work out any bugs that may arise in your app, product or service before the official launch and ultimately improves the user experience, which is a must for mobile apps in today’s saturated and competitive digital landscape.
Customers demand excellence, and beta testing to ensure a great user experience is a valuable asset to deploy during your roll-out process.
If there is a small part of you that thinks, perhaps, user experience does not matter, I urge you to consider the following:
- In today’s world, users expect quick results and easy navigation. The first three seconds are vital to keeping someone using your app. Do not let poor user experience be your downfall.
- Word of mouth is huge for any business, but especially for an emerging app. Positive word of mouth can be a game changer for any app, and negative word of mouth can be equally as powerful, but for the wrong reasons.
- A poor user experience will cost you not only potential clients, but also cold, hard cash. If you are selling products and services on your app, and the app has not been optimized for mobile, potential buyers may be dropping off before completing a purchase. That is huge and can make or break an organization.
For more information about beta testing and its benefits, visit Beta Breakers.