Why User Experience Matters for Mobile Devices

Consumers are spending more and more time on their mobile devices. The average US adult will spend up to 2 hours and 55 minutes per day on their smartphone. During those nearly 3 hours of our days, people won’t just be making calls or sending text messages; they’ll also be using apps and other software installed on their device.

With so much of our lives spent on our devices, a friendly user experience is crucial to building and sustaining a customer base. Here’s why:

The first three seconds matter the most

In today’s world, users expect quick results and easy navigation. The first three seconds are vital to keeping someone happy using your app. Do not let poor user experience be your downfall.

Word-of-mouth marketing

Word-of-mouth is huge for any business, but especially for an emerging app. Positive word-of-mouth can be a game-changer for your app, and negative word-of-mouth can be equally as powerful, but for the wrong reasons.

Poor UX can hurt your bottom line

A poor user experience will cost you not only potential clients but also cold, hard cash. If you are selling products and services on your app, and the app has not been optimized for mobile, potential buyers may be dropping off before completing a purchase. That is huge and can make or break an organization.

One way you can ensure a quality user experience is through beta testing. Beta testing allows you to work out any bugs that may arise in your app, product, or service before the official launch. For more information about beta testing and its benefits, visit Beta Breakers.