Your Website is Your Window to the World

Once upon a time, companies reached their customers by taking out a display ad in the yellow pages. The ad told a short story about goods and/or services, and provided a telephone number to call. The ads typically cost around $400/month – more if the ad was larger. If the target market was national, companies had to take out these ads in telephone books across the country and the cost was in the tens of thousands each month. Today, and with the advent of the Internet, customers reach their vendors in a much easier fashion. They simply go to their desktop system or mobile phone, launch a browser and type in an address. A website appears and business is conducted. Question: How important do you think it is to make sure your website is free of defects?

If you sell goods and/or services, your website is your window to the world. It is your virtual storefront and in order to gain your customers’ trust, it must be flawless. It must flow in an intuitive fashion so that your users can find the information they seek. If eCommerce is a part of your site, your customers must be able to easily purchase your goods and check out in such a way that they feel safe in providing credit card data to you. Tough task to produce such a website? Not if you align yourself with the right people. And that doesn’t just mean finding great developers – hiring great software testers is also key.

Professional and thorough website testing services can be the difference between a great user experience and one that causes the user to “get out of Dodge”. Whereas developers know just about every intricacy of the website they create, they simply cannot objectively test the website from a user’s point-of-view. Users “in the wild” always find a way to exercise a website in unconventional ways often triggering unexpected behavior. Talented software/website testers are trained to pound on websites from every angle ensuring that once you go live, your site will perform flawlessly for every potential customer out there.

You sell a terrific product. You built a terrific website at considerable cost. Website testing will likely cost you a small fraction of the cost to develop your site but will help you weed out defects, improve sales, and will pay for itself in no time. Seek out a good software quality assurance team and you won’t be sorry.

Evan

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