A bad website loses customers, and the same goes for apps. A customer will not be able to buy your product or service if they cannot use your website or app. Not only that, but a bad website or app can hurt your reputation and cause you to lose both current and future customers.
That’s why, when it comes to building websites and apps, user experience is key. There are many ways you can test your website or app to ensure good user experience, and one of those ways is through A/B testing.
Here, we explain everything you need to know about A/B testing and how it can help your company build a user-friendly website or mobile app.
What is A/B Testing?
If you’ve worked with email campaigns and newsletters, then you’re likely already familiar with A/B testing. For those who haven’t, however, A/B testing is a way to compare two different versions of the same thing (such as a website, app, email, etc.) to figure out which one performs better.
For example, say you want to change the “Click Here” buttons on your website from white to red. You believe by doing so that the buttons will be more obvious and will encourage more people to click them. But you need data to back that up. With A/B testing, you can test to determine which color is better—white or red.
How Does A/B Testing Work?
Let’s stick with our white vs. red button example. With A/B testing, you will create two versions of your website: the A group, or control group, which is what you have now (white buttons), and the B group, or variation group, which implements your changes (red buttons).
Both versions of your website will run at the same time, but you will randomize which one shows to your users. In other words, when users go to your website, some might see the white buttons, while others the red buttons. Let some time pass and then look at the data to see which version got more clicks.
Of course, this isn’t foolproof. There could be several other factors that influence why one user might click a button over the other. One may be more motivated to get your services than the other, one might be using mobile and the other a desktop, and so forth. However, by randomizing your groups, you decrease the chance of these other factors influencing your test.
Additionally, you may not just be testing one small change. You could have made several changes to your website that you want to test. So, results can vary.
Why Should You Conduct A/B Testing?
Good user experience is vital for any website or mobile app. With A/B testing, you can get actual, concrete data to determine what works and what doesn’t. Instead of just arguing with your design team, you can test the changes in the real world to see how actual customers would respond.
Plus, if you’re struggling with high bounce rates, A/B testing can help you pinpoint exactly what’s causing users to leave your website. You can test multiple variations of the same site to figure out the best design possible for your users.
By implementing A/B testing and other UX quality assurance tests, you can ensure your website or app performs as good as possible. Contact Beta Breakers today to learn about our quality assurance testing services.