When designing a website or mobile app, two things are key: user experience and user interface design. They can often make the difference for your application, drawing in or driving away potential customers. Nevertheless, people often confuse the two for the same thing.
Here we discuss what user experience and user interface designs are, and what the major differences are between them.
User Experience – How it works
User experience, also known as UX, refers to how customers interact with your software. Is it easy to use? Fast? Efficient? It focuses on the experience your customer has with your product and how your product functions. If it functions poorly, you have poor UX design. This can seriously hurt your bottom line as not only will it drive away customers, but it will also be expensive to fix. Finding UX issues early, before your software has been released to the public, will save you a lot of headaches in the future.
User Interface – How it looks
User Interface, or UI, focuses on the visual elements of your application. If this is a website or app, then the UI design incorporates the text, images, buttons, sliders, animations, and all other visual elements on the screen. In other words, UI is the aesthetics of your software, while UX is the nuts and bolts of the operation. A UI designer is concerned with the attractiveness of your application, ensuring that it’s visually pleasing to your customer base. This matters more than you think, as appealing visual content can attract future customers.
No matter what type of software you’re building, UX and UI design matter greatly. One way to ensure good UX and UI is to perform quality assurance tests early in the design stage. To learn more, contact Beta Breakers today.