Whether you sell products or services on a website, mobile app, or both, you need to have a good online retail experience to retain and grow your customer base. But how do you go about doing so? Below we discuss some of the many best practices when it comes to ecommerce.
Ensure your site or app loads quickly
One of the biggest factors that will make you lose customers is how fast (or slowly) your site loads. If an app or website takes more than a few seconds to load, customers will leave rather than wait. You can avoid this by conducting load testing to ensure that your application has quick load times.
Think about functionality
Not only does your application need to load quickly, it also needs to be easy-to-use. A complicated site or app will cause customers to give up and leave. Your online retail experience should be simple and functional, ensuring that every aspect works as it should.
Make it intuitive
Making sure your website or app works is just one part of the problem. The other part is guaranteeing intuitive design. In other words, your website or mobile app should work exactly as your customers expect it to. They will not have to think about it, they will just know how certain aspects of your website will work. For example, a button that says “add to cart” should, according to intuitive design, add an item to a customer’s cart.
Less is more
When it comes to website or app content, less is often more. You want people to go directly to the products or services you’re offering. Keeping your application simple will help them do just that. Plus, the simpler your website or app is, the easier it will be for your customers to use it.
Provide a good payment gateway experience
At the end of the day, a good online retail experience depends on a good payment gateway experience. Customers need to be able to buy the products they want, and your payment gateway will control that. If your payment gateway has poor usability or, worse, doesn’t work at all, then customers will simply give up and move on to another business. By properly testing your payment gateway with a mixture of automated and manual tests, you can ensure a great experience.
Keep user experience in mind
Customers tend to be impatient. So, if your website doesn’t have good user experience (UX), they will leave and never come back. What do we mean by user experience? Essentially, UX is all about creating a website that works. There should be no bugs, and every feature. should be clear and understandable. Intuitive design, which we mentioned above, is just a small part of UX. It also includes functioning links and an appealing aesthetic.