Whether you sell products or services on a website, mobile app, or both, you need to have a good online retail experience to retain and grow your customer base. But how do you go about doing so? Below we discuss some of the many best practices when it comes to ecommerce.
Ensure your site or app loads quickly
One of the biggest factors that will make you lose customers is how fast (or slowly) your site loads. If an app or website takes more than a few seconds to load, customers will leave rather than wait. You can avoid this by conducting load testing to ensure that your application has quick load times.
Think about functionality
Not only does your application need to load quickly, it also needs to be easy-to-use. A complicated site or app will cause customers to give up and leave. Your online retail experience should be simple and functional, ensuring that every aspect works as it should.
Make it intuitive
Making sure your website or app works is just one part of the problem. The other part is guaranteeing intuitive design. In other words, your website or mobile app should work exactly as your customers expect it to. They will not have to think about it, they will just know how certain aspects of your website will work. For example, a button that says “add to cart” should, according to intuitive design, add an item to a customer’s cart.
Less is more
When it comes to website or app content, less is often more. You want people to go directly to the products or services you’re offering. Keeping your application simple will help them do just that. Plus, the simpler your website or app is, the easier it will be for your customers to use it.